The Estate Of Meat Loaf has partnered with Frankie & Benny's, promoting its vegan menu for Veganuary.
The restaurant chain debuted the new ad, re-branding the music legend as 'Veg Loaf', on social media, and the Bat Out of Hell hitmaker commented 'I'd do anything for our planet and dropping Meat for Veg, even for just one day a week, can make a huge difference which is why I'm backing Frankie's new vegan menu'.